| Epic Happenings |
If you've read a newspaper today, watched television or sampled the news on the Internet, chances are you've read about one of our clients. We've provided a list of do's and don'ts for working with the media to get your name, company or product in the headlines.
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| Industry Perspective |
Taken a hard look at your media lists lately? It might be time to see which of your contacts still has a job. Not only are newsrooms eliminating positions, but managers are asking journalists to double-up and triple-up on beats, and to add blogging and other social media responsibilities. So the journalists who manage to keep their jobs are under heavy pressure to produce more copy. In theory, that’s good for PR people, since their targets should be dying for great story ideas.
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Link building, a form of SEO, works best when you have a one-way link from another quality site to your own. You can try all sorts of tricks to build up the number of links you have, but to maximise your results concentrate on obtaining links from quality sites. Of course quality links are not that easy to get! But many companies have an under-used resource that could generate hundreds if not thousands of quality links. That resource is public relations. Good public relations and the online practice of link building are natural bedfellows. First, because the dynamics of each is remarkably similar and second, because when used in tandem with important keywords in mind, they can produce spectacular results... More
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The media landscape is changing everyday and Epic Media Relations is here to help you navigate it. Read more about this news magazine’s online shift. More
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By Kathy Cripps, President, Council of PR Firms At the beginning of the year, Advertising Age predicted that public relations would be among the bright spots in 2009. B2B Magazine similarly claimed that business-to-business marketers were increasingly turning to public relations even as overall budgets are being reduced. More
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| Press Release |
Want to promote your business? Want to see the media covering your firm in the morning newspaper, on your favorite news websites during the day or on the evening TV news? It’s achievable, but you’ll need the right approach to PR (public relations) for your efforts to pay off. More
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Epic Media Relations, LLC, announces its latest training offering, “Uncovering the Stories Within Your Organization: What to Tell the Media,” to aid businesses and prepare them for economic recovery. More
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Epic Media Relations, LLC, a full-service, boutique public relations firm, continues to expand with the addition of a prestigious law firm, a nationally recognized interior designer and the Washington, DC Chamber of Commerce. More
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Epic Media Relations, LLC, a full-service boutique public relations firm, announces the hiring of its newest account executive, Greg O’Brien. More
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Epic Media Relations, LLC, a full-service, boutique public relations firm, has expanded its practice by moving into a larger office space in Old Town Alexandria. More
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If you are in a competitive industry (and who isn't) think about the decisions your competitors are making: Where can we cut costs? Shouldn't we only spend money on activities that directly affect the bottom line? How important is that marketing campaign? More
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Epic Media Relations, LLC, an award-winning public relations agency, today announced the launch of the company's new Web site in partnership with Fathom Creative, Inc. More
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By Kevin McGaffin
The processes share some important features: - Success cannot be guaranteed
- Relationships and industry knowledge are important
- You’ve got to give up some control
- Results can be spectacular
More news sites are writing about and linking to external web sites of all kinds. What better source of a quality link? Not only will these media outlets have large audiences, but they will be spidered frequently by search engine bots.
And the search engines can be confident that the link and the website that it points to is legitimate. To get there, it had to pass through the eyes of a reporter and an editor.
Who better to get such valuable links than PR professionals? Yet how many times do the PR team and the SEO team sit down together? (At Epic, we offer SEO, so please inquire about this service today.) There are important strategic insights for public relations professionals and those who engage them: - News stories stay online – your news item can still be read with great interest months after the event.
- The links the story creates not only bring people themselves but also boost your search engine traffic.
- Online stories can spread like wildfire. Issue a press release online and it can be taken up and commented on minutes later.
- Smaller niche sites assume a greater importance. They’re read by people who are passionate and informed, not just interested – and the links they bring can be even more valuable than those from mainstream media.
To get the maximum return from any publicity effort, PR people and SEO people need to meet together and look for the synergies that can be created through their respective disciplines.
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