I completely agree with the findings in the recent article in the Wall Street Journal titled "Entrepreneurs Question Value of Social Media." I know that maybe surprising coming from, me, a PR executive, but it is true. The value of Social Media is only found when the principles of what are being done are rooted in traditional PR and marketing goals, strategies and tactics.

The problem is so many business owners blindly post things to Facebook, Twitter and other social networking sites hoping to “increase visibility and fans.”

Epic Media Relations has been approached by businesses to implement these types of fly-by-night campaigns – and we've turned them away.

How and why should your target customer care about what you are saying or promoting via social media is an age old conundrum that does not go away with social media – in fact, it becomes even more pervasive.

For a few who are lucky and have a broad reaching audience or a niche offering this blind approach sometimes works – but it is just market saturation.

With our clients, we've created strategic partnerships with media outlets that have tripled our client's fans on Facebook. We've developed promotions that have increased foot traffic. Most importantly, we've increased brand loyalty online and off.

The point I am making is business owners need to consider social media as a tool in their marketing tool box, not something they should have an intern do and cross their fingers it will work.

Contact us today to create a social media campaign that works.